Privacy Policy

1. Please Read Carefully

 

At Iris Avenue, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy (“Privacy Policy”) explains how we, Iris Avenue, collect, use, and protect your personal data, as well as the rights you have over your personal information. This policy applies to all visitors and users of our website, including both registered customers and unregistered visitors (referred to collectively as “you” or “your”), and covers all services provided through our website and online store hosted by Wix, including our mobile applications and related services (referred to as the “Services”).

 

By using our website or services, you agree to the collection and use of your personal information as described in this policy. If you do not agree with any part of this Privacy Policy, please refrain from using our website or services.

This Privacy Policy is intended to complement any other agreements you may have with us, such as terms of sale, and does not override any rights you may have under applicable privacy laws.

 

We encourage you to read this Privacy Policy thoroughly to fully understand how we handle your data. If you have any questions or concerns about this policy, please feel free to contact us.

 

By accessing or using our website or services, you confirm that you have read, understood, and agreed to the terms of this Privacy Policy.

 

2. What ‘Personal Information’ Do We Collect?

 

2.1. Information You Provide Us

 

To offer you the best shopping experience and services, we collect personal information from you in a few different ways. This includes:

• Account & Service Usage: When you sign up for an account on our store, make a purchase, subscribe to our newsletter, or contact us (whether by email, chat, or support tickets), you provide us with personal details. These may include your name, email address, phone number, shipping and billing information, payment details (if applicable), and any other info you share in your communications with us.

 

2.2. Information We Collect Automatically

 

We also collect some details automatically when you visit or use our store. This helps us improve your shopping experience, monitor the website’s performance, and ensure security. This includes:

• Usage Data: We track your browsing behavior on our website, such as pages you visit, items you click on, and actions you take during your session.

• Device & Connection Information: This includes non-personally identifiable details like your device type, operating system, browser type, IP address, screen resolution, and language settings, as well as the time and date of your visit.

 

2.3. Information We Get From Other Sources

 

Sometimes, we may also receive personal information about you from third-party sources, including:

• Fraud Prevention & Security Providers: To help us detect and prevent fraudulent activity on our site.

• Social Media Accounts: If you sign up or log in using a social media account (like Facebook or Google), we may receive basic information from your social media profile, such as your name and email.

• Advertising & Marketing Partners: We may gather some info from our advertising partners to help us improve and tailor our marketing campaigns.

 

3. Why Do We Collect Your Personal Information?

 

We collect and use your personal information to make sure you have the best experience while shopping with us. Here’s how we use it:

• To Provide Our Services: We need your information to process your orders, deliver products, and manage your account.

• To Improve Our Services: By analyzing your preferences and experiences, we can enhance our store, customize your shopping experience, and solve any issues that come up.

• Customer Support: We use your info to offer customer service, answer your questions, and provide technical support whenever you need it.

• To Keep You Informed: We may contact you with updates about your orders, new product releases, or special offers that we think you’d be interested in (more details in Section 8 below).

• To Help Us Grow: We analyze customer data to find new customers and improve our offerings.

• Contests & Promotions: We may collect your info to run contests, events, or promotions—this helps us determine eligibility, notify winners, and distribute prizes.

• Performance & Marketing: We analyze our store's performance and marketing efforts to improve your shopping experience.

• Data Insights: We may create aggregated statistics or insights from your data to help us and our business partners improve our services.

• Security & Fraud Prevention: Your information helps us keep our store safe and protect against fraud.

• To Follow the Law: We may need to use your personal data to meet legal or regulatory requirements.

 

Machine Learning & Automated Processes:

 

We also use advanced tools like machine learning to enhance our services. This includes things like improving product recommendations or identifying and preventing fraud. If any decisions are made automatically based on this technology, a human will still be involved, or the impact on your privacy will be minimal (such as arranging how products are shown on the website).

We use your personal information in these ways because:

• It's necessary to fulfill our agreement with you (like providing customer support or processing your orders).

• It helps us comply with legal requirements.

• It's essential to support our business interests (like improving our products/services), but always in a way that respects your privacy.

 

4. How We Share Your Personal Information

 

At Iris Avenue, we take your privacy seriously. We may share your personal information with trusted third-party service providers and other entities in the following circumstances:

 

4.1. Third-Party Service Providers

 

To provide you with our products and services, we work with selected third-party providers. These service providers help us with things like hosting, payment processing, data security, fraud prevention, shipping, marketing, and customer support. Examples of these providers include billing and payment processors, fraud detection services, marketing platforms, and web analytics.

In cases where we share personal data with third-party providers that offer AI services, we ensure that these providers are legally bound not to use your personal information to train or improve their AI models.

 

4.2. Legal Requests and Compliance

 

We may need to share your personal information in response to legal requests, such as subpoenas, court orders, or compliance with applicable laws. If we are legally required to disclose your data, we will do so, and this may occur with or without prior notice to you.

 

4.3. Protecting Rights and Safety

 

We may share your personal information if we believe it’s necessary to protect the rights, property, or safety of Iris Avenue, our customers, or others. This could include situations where there’s a risk of harm or where legal action is required to protect our or others' interests.

 

4.4. Iris Avenue Affiliates and Subsidiaries

 

We may share your personal information within our family of companies to help facilitate our services. For example, we may share information with our affiliates to provide a seamless experience or to resolve any issues you may encounter. Any data shared with our affiliates is done in accordance with this privacy policy and applicable laws.

 

If your data is being transferred internationally (e.g., from the EU to the US), we ensure the proper legal protections are in place, such as using standard contractual clauses.

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4.5. Change in Corporate Control

 

In the event of a merger, acquisition, or any change of control in our company, your personal information may be transferred as part of the transaction. We will notify you if such a change occurs, and your information will continue to be protected under this privacy policy.

 

4.6. With Your Consent or Instruction

 

You may also choose to engage with third-party services through our platform. For example, you can integrate third-party apps, use external payment providers, or add social media features to your site. These third-party services may access your personal information as part of their functionality.

• Third-Party Apps: If you choose to add third-party applications (like from the Iris Avenue marketplace), the app developers may access and process your personal information. We ensure these developers adhere to specific agreements to limit how they use your data.

• Social Media Features: If you integrate social media features (like Facebook Login or Google Sign-In) on your site, these services may collect personal data such as your name, email address, or social media identifier.

 

Please note that when using third-party services through our platform, you are interacting directly with those services. While we act as an intermediary to facilitate these integrations, we are not responsible for how these third-party services handle your data. We encourage you to review their privacy policies and contact them directly if you have any concerns.

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5. Where We Store and Process Your Personal Information

 

5.1. Data Transfers

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Iris Avenue uses Wix’s platform to provide our services, which means that your personal information may be processed and stored in various locations around the world. Wix takes your security and privacy seriously, conducting thorough vetting processes to ensure that any third parties they work with comply with strong data protection laws.

In order to offer you our products and services, Wix may transfer your personal information to their subsidiaries or trusted third-party vendors, all of whom are committed to safeguarding and securing your data.

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5.2. EU Adequacy Decision

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If you're located in the European Union, your personal information is controlled by Wix.com Ltd. in Israel. The European Commission has determined that Israel offers an adequate level of protection for personal information, making it a secure place for processing your data.

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5.3. Data Transfers Outside the EU/EEA/UK

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For customers in the European Union, the UK, or Switzerland, if your personal information is transferred outside of these regions, Wix ensures that the transfer meets one of the following criteria to ensure protection:

1. Adequate Protection: The country receiving your data has been recognized by the European Commission as having an adequate level of data protection.

2. Standard Contractual Clauses: Wix implements the necessary legal safeguards, such as Standard Contractual Clauses (SCCs), when transferring your personal data to a third country.

3. Data Privacy Framework: Wix complies with the EU-U.S. Data Privacy Framework (DPF) and the UK Extension, which governs the transfer of personal information from the EU, UK, and Switzerland to the U.S.

4. Other Legal Mechanisms: Where required, Wix uses other legally recognized mechanisms for transferring personal data.

In cases where the destination country does not have an adequacy decision, Wix ensures that extra measures are taken to comply with European data protection laws, so your personal information remains secure.

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5.4. Data Privacy Framework

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Wix, including its affiliated companies like DeviantArt, Inc., InkFrog, Inc., Modalyst, Inc., and SpeedTab, Inc., adheres to the Data Privacy Framework (DPF). This includes the EU-U.S. Data Privacy Framework, the UK Extension, and the Swiss-U.S. Data Privacy Framework. These frameworks set the standards for how personal data is collected, used, and retained when transferred between the EU, UK, Switzerland, and the U.S.

Wix is certified by the U.S. Department of Commerce and complies with the principles of the Data Privacy Framework. If there is a conflict between the terms of this policy and the principles of the Data Privacy Framework, the latter will prevail.

Should any privacy concerns arise regarding how we handle your data, you can reach out to us at: privacy@wix.com.

 

Wix is committed to resolving complaints regarding our collection or use of your personal information, particularly for EU, UK, and Swiss residents. In case your issue is not resolved, Wix complies with the guidance of the relevant data protection authorities, such as the EU Data Protection Authorities (DPAs), the UK Information Commissioner’s Office (ICO), and the Swiss Federal Data Protection and Information Commissioner (FDPIC).

 

If you feel your concerns are unresolved, Wix also offers an alternative dispute resolution (ADR) service through TRUSTe, available at no cost to you. You can file a complaint or request more information at TRUSTe Feedback.

In certain cases, if all other dispute resolution options have been exhausted, you can invoke binding arbitration as detailed in the Data Privacy Framework Principles.

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6. Use of Cookies and Other Third-Party Technologies

 

At Iris Avenue, we, along with our third-party service providers, use cookies and other similar technologies to help run our store smoothly and to improve your shopping experience. These technologies allow us to:

• Ensure the site works properly: Cookies help us remember your preferences and actions, making your shopping experience more convenient.

• Analyze performance and marketing efforts: We use them to understand how users interact with our site, allowing us to improve and optimize our services.

• Personalize your experience: By remembering your preferences, cookies help tailor the content and products we show you to better fit your interests.

 

For more details on how we use cookies, and how you can manage them, please refer to our Cookie Policy.

 

We want to be transparent with you: While we don’t change our practices based on a “Do Not Track” signal from your browser, most browsers allow you to control cookies. You can choose whether or not to accept cookies and can remove or block them if you prefer. Most browsers will alert you when a cookie is being placed or give you the option to block them entirely.

 

Important: While blocking cookies can improve privacy, it might affect your user experience. Certain features or functionality on our site, including some shopping features, may not work as intended if cookies are disabled. Additionally, blocking cookies won’t completely stop how we share some information with third parties, such as our advertising partners.

 

If you'd like more details about the cookies used to power our store, check out this Wix support page on cookies.

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7. Communications from Iris Avenue

 

7.1. Promotional Messages

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We may use your personal information to send you promotional content, such as special offers, discounts, or new product updates via email, text messages, notifications within our platform, or even marketing calls. These messages may come from Iris Avenue or our trusted partners acting on our behalf.

 

If you prefer not to receive these promotional messages, you can easily opt out by either contacting us directly or following the "unsubscribe" or "STOP" instructions included in any promotional communication you receive.

 

7.2. Service and Billing Messages

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In addition to promotional messages, we may also need to send you important updates about your account or services. This could include things like:

• Notifications about upcoming drops

• Replies to your support inquiries

• Notices about changes to our services or your subscriptions

 

Since these messages are crucial for your account and service use, you won’t be able to opt out of receiving them unless you deactivate your account with us.

 

8. Your Rights in Relation to Your Personal Information

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At Iris Avenue, we believe that you should have control over your personal information. Depending on how you use our store and services, you have the right to:

• Access, update, or correct your personal information

• Delete your personal information (such as your account or purchase history)

• Port certain personal information to another service

• Restrict or object to certain uses of your personal information (e.g., for marketing purposes)

• Withdraw any consent you’ve given us (for example, for promotional emails) at any time

 

These rights are provided to you without any extra charges, and we’ll continue to offer you the same level of service.

 

How to Exercise Your Rights

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You can manage much of your personal information directly from your Iris Avenue account or through online forms we provide. If you need additional help or want to make a formal request, simply reach out to us via:

• Email: privacy@irisavenue.com

When we receive your request, we may need to verify your identity before processing it to ensure your privacy and security. In some cases, we may ask for more information or a fee (as permitted by law) if your request is excessive or unreasonable.

 

Important Information About Account Deletion:

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If you decide to delete your Iris Avenue account, please note that all personal information associated with your account will be permanently removed. Once deleted, you won't be able to use your account again, and we won’t be able to retrieve your data in the future.

 

Data Privacy Complaints:

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If you’re not satisfied with how we handle your personal information, you have the right to file a complaint with your local data protection authority. However, we encourage you to contact us first so we can try to resolve any concerns you have.

 

9. Data Retention

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We will retain your personal information for as long as your Iris Avenue account is active, or as long as needed to provide you with our products and services.

Even after you deactivate your account or stop using specific services, we may still retain your personal information as necessary to meet legal obligations, resolve disputes, prevent fraud, enforce agreements, and protect our legitimate interests.

When determining how long to keep your personal information, we take into account factors such as the type and sensitivity of the data, the potential risks of unauthorized access or disclosure, the purposes for which the data is used, and the applicable legal requirements.

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10. Security

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At Iris Avenue, we take your privacy and the security of your personal information seriously. We have implemented a variety of security measures to protect the information you share with us, including physical, electronic, and procedural safeguards. For example, we use HTTPS to ensure secure access to most areas of our site, and sensitive payment information (like credit card details) is protected by SSL/TLS encryption during transactions. We also maintain PCI DSS (Payment Card Industry Data Security Standards) certification to further protect your payment data. Additionally our systems are monitored for vulnerabilities and work with third-party services to enhance the security of our platform.

 

However, while we take steps to secure your data, no system can guarantee complete security. We cannot fully protect your personal information or the information you share on our site from risks like unauthorized access. We recommend that you use strong, unique passwords for your Iris Avenue account, and avoid sharing sensitive personal information that could cause significant harm if exposed.

 

Additionally, certain areas of our site may be less secure (for example, if you make a support forum post "Public" or visit non-secure pages), and email or instant messaging are not considered fully secure communication methods. We encourage you not to share personal information in these areas or through these methods.

If you have any concerns or questions about the security of our services, please don’t hesitate to reach out to us

 

11. Third-Party Websites

 

Our website may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites or services you visit before sharing any personal information with them. This Privacy Policy only applies to Iris Avenue and does not cover linked websites or services.

 

12. Public Forums and User Content

 

Iris Avenue may offer public blogs, community areas, and support forums where users can interact. Please be aware that any personal information you share in these spaces may be seen, collected, and used by others who access them. If you want to remove your personal information from these public areas, feel free to contact us here. However, in some cases, we may not be able to fully remove it—particularly if you use third-party tools (like the Facebook social plugin) to post content. In such cases, you’ll need to log into those third-party services or contact their support to manage your information.

For your privacy, we recommend not posting any personal information that you wouldn’t want to be made public. You do so at your own risk. While we take steps to protect your personal information, we can’t control what others do once your content is made accessible. Even if you or we delete it, copies may remain on cached or archived pages, or if others (including customers) have saved or shared it.

 

13. Updates and Interpretation

 

We may update this Privacy Policy from time to time to reflect changes in the law or how we collect, use, and store your personal information. If we make any significant changes that we think you should know about.

 

We may also need to ask for your consent or take other actions depending on the changes we make. We recommend checking this page regularly to stay up to date on our privacy practices. Unless we state otherwise, the most recent version of this Privacy Policy applies to all the information we hold about you and other customers across our website, mobile apps, and services.

 

Please note that any headings, section titles, or summaries in this policy are for convenience only and don't affect the meaning of the terms.

We may update this policy as needed, and we'll notify you of any changes required by law.

 

14. Contacting Us

 

If you have any questions about this Privacy Policy or wish to exercise any of your rights as described in Section 8, please refer to those sections for guidance, or feel free to contact our support team at privacy@irisavenue.com. We’ll do our best to address any concerns you may have regarding the use of your Personal Information in line with this Privacy Policy.

 

You can also reach us by mail at:​

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Iris Avenue 

8041 Brier Creek Pkwy

Raleigh, NC 27617

United States

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For GDPR-related matters (Article 27), you can contact our EU representative at:

• Wix Online Platforms Limited
  1 Grant’s Row, Dublin 2, D02HX96, Ireland

 

For UK GDPR matters (Article 27), you can contact our UK representative at:

• Wix.Com (UK) Limited
  Tower Bridge House, St Katharine's Way, London, E1W 1DD, United Kingdom